Entertainment Tie-ins / Licensing

Crest and Oral-B have started a cross-country crusade, the "4X Cleaner Crusade," to educate people on how they can achieve better oral health.

The Pop It Forward Contest was a national search for fun and creative ideas for sharing one million Pop-Tarts toaster pastries.

Dove celebrates the launch of Dove VisibleCare, a new line of body wash that helps give women more beautiful skin in just one week.

PEEPS and COMPANY is using social media as a prominent strategy to connect and share important product information, and more.

A new line of convenient Soup Starters will be the first Pacific products to feature QR Code technology on-package and will be available in stores starting this summer.

Tide Loads of Hope releases a documentary film that shares stories of hope through those affected by the earthquake of Haiti.

Heineken launches The Entrance, a new global brand campaign.