Entertainment Tie-ins / Licensing

The mobile application is expected to make it easy for shoppers to check-in at Walmart and engage with Kimberly-Clark products at the shelf.

The fully integrated marketing campaign runs from mid-April through June and includes rich media banners and 20-second pre-roll advertising on Parenting.com, Parents.com, RachaelRayMag.com, FoodNetwork.com and the Yahoo.com ad network.

Jockey staycool will also be supported with online and print buys, in-store elements and event sponsorships, in addition to several other marketing promotions throughout the year.

A global product integration company has been selected to represent Heineken USA in an integral part of its marketing mix.

While the Wienermobile vehicle has been surprising and delighting people for 75 years, this will be the first time part of the fleet is serving hot dogs.

As part of this, Hasbro is reorganizing its global games business and moving its games marketing and games development employees from Massachusetts to Rhode Island.

The two companies are will continue to deliver family entertainment with the addition of five more movies to the Family Movie Night initiative in 2011.

Through this collaboration, Nine West will be able to bring the visions of these choice international trendsetters, artists and designers to consumers worldwide.