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Entertainment Tie-ins / Licensing

  • Recommended Reading for the CG Exec

    Check out these two new books from CGT's advisory board members on how to success in the competitive consumer goods landscape.

  • OREO Launches App with Nokia

    Released as a result of Mondelez International's partnership with Nokia, the app connects people through the stars.

  • Mondelez Brand Marketing Caters to Kids

    Developed by Droga5 New York, the launch of the MADE CO. initiative also coincides with a series of television commercials created by the agency for the brand's newest snack, HONEY MAID GRAHAMFULS Filled Crackers.

  • PepsiCo Connects with Consumers During Super Bowl

    From crowdsourcing to consumer-created ads, PepsiCo is a prime example of how consumer goods companies can leverage sports sponsorships to connect with consumers. Click here to get a behind the scenes look at the innovative ways in which PepsiCo extended the fan experience beyond the TV screen during Super Bowl XLVII.

  • Lindt Launches Three New Chocolate Products

    Lindt is also offering premium chocolate gifts from the heart, including the new Gourmet Truffles Gift Heart and LINDOR truffles, just in time for Valentine's Day.

  • ROXY Launches Social Media Campaign

    Following the success of Let the Sea Set You Free Campaign - ROXY continues its quest to build its social community of unique content creators.

  • L'Oreal Empowers Girls in Science

    L'Oreal USA announces the official launch of www.forgirlsinscience.org, a website designed to inspire and empower girls to pursue careers in science, technology, engineering and mathematics (S.T.E.M).

  • LeapFrog Launches New Developer Program

    "Clifford's Rhyme Race" and "The Magic School Bus Dino Shuffle" are the first partner developed interactive games to debut in the LeapFrog App Center.
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