Entertainment Tie-ins / Licensing

Mattel, Inc. and MEGA Brands Inc. announce a definitive agreement for Mattel's acquisition, through a wholly-owned subsidiary of Mattel, Inc., of MEGA Brands for US$460 million.

These launches are being supported by a significant increase in marketing focused on relevant social engagement with consumers and memorable campaigns.

Prior to LeapFrog, the candidate spent eight years with Disney Interactive Media Group, focusing on content marketing, social media, consumer insights and ongoing analytics.

The acquisition is part of Diageos strategy of creating a collection of distinctive tequilas to appeal to a wide range of consumers.

Consumers can score a first taste before the product hits shelves through a digital scavenger hunt.

The Original Lite Can features the high quality ingredients and the unique brewing process.

The LEGO Group announces a new partnership with Twentieth Century Fox Consumer Products to produce a construction set and licensed LEGO minifigures inspired by the iconic television series, THE SIMPSONS.

The Yankee Candle Company, Inc. launches a new limited time holiday collection Snow Globes, featuring three new fragrances.