Entertainment Tie-ins / Licensing

Danone says the purchase, for an undisclosed price, "will advance Danone's ambition to further develop yogurt consumption by notably expanding the various ways in which Americans can enjoy yogurt."

The iconic, 150+ year-old brand showcases its "redressed" package in stores and on the runway; taps Eight O'Clock Coffee enthusiasts to spread the word by "spotting the red bag".

K'NEX partners with Export Now with plans to launch new products to the China market on a quarterly basis.

After a successful U.S. roll out, this breakthrough initiative aims to activate new mobile technologies and ignite cultural change in Brazil in just 90 days.

Weeklong festivities will feature 14,000 associates from all 27 countries and highlight the career opportunities at Walmart.

With the help of The Biggest Loser Ambassadors, the four-month consumer sampling expedition will begin at Popcorn, Indianas headquarters in Englewood, N.J. on May 31, 2013.

In just a month since launch, Unilever's Dove Real Beauty Sketches film became the No. 1 viewed online video advertisement of all time. It has also been uploaded in 25 languages to 33 Dove YouTube Channels and has been viewed in more than 110 countries. Find out why and how the campaign evoked an unmatched emotional reaction in millions of consumers worldwide.

Kraft Foods Group brand, Oscar Mayer, is leveraging a groundbreaking new mobile application, MONTAJ.