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Entertainment Tie-ins / Licensing

  • Marketing Game

    The new Pepsi MAX ad features Barry Sanders, legendary pro football hall of famer.

  • A Sweet Campaign

    Premium Swiss chocolatier Lindt & Sprungli USA, with help from celebrity chef, Curtis Stone, is kicking off the "Taste the Difference" program.

  • Muller Yogurt Demonstrates a Passion for Flavor

    Muller Yogurt makes its national debut introducing four new flavors in time for summer, touted by new Mom and actress Malin Akerman.

  • Mondelez, Twitter Team for Marketing

    Twitter will have dedicated Mondelez International teams in Brazil, India, the United Kingdom and United States, to deliver real-time marketing solutions.

  • Danone Buys Yogurt Toppings Business

    Danone says the purchase, for an undisclosed price, "will advance Danone's ambition to further develop yogurt consumption by notably expanding the various ways in which Americans can enjoy yogurt."

  • Eight O'Clock Coffee Revamps Look

    The iconic, 150+ year-old brand showcases its "redressed" package in stores and on the runway; taps Eight O'Clock Coffee enthusiasts to spread the word by "spotting the red bag".

  • K'NEX Expands E-Commerce in China

    K'NEX partners with Export Now with plans to launch new products to the China market on a quarterly basis.

  • Mondelez Takes Mobile Pilot Program to Brazil

    After a successful U.S. roll out, this breakthrough initiative aims to activate new mobile technologies and ignite cultural change in Brazil in just 90 days.
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