Entertainment Tie-ins / Licensing

CGT Editor Ali Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.

It's no secret that consumer programs aimed at the digital shopper represent a huge opportunity for brands to engage consumers and improve marketing efficiencies. That's one reason why Kellogg Company recently enhanced its consumer loyalty program.

Customers can now sign up for myWeekly Ad, a digital circular experience powered by the CVS/pharmacy ExtraCare program serving up a personalized version of the sales ad for each customer.

Mars Chocolate North America makes Halloween easy with an assortment of new sweet treats.

The Get Crackin' ad campaign, first launched in September 2007, has quickly become a barometer for social and internet trends.

Betty Crocker launches a dozen new baking products in partnership with the Hershey Company.

The new Pepsi MAX ad features Barry Sanders, legendary pro football hall of famer.

Premium Swiss chocolatier Lindt & Sprungli USA, with help from celebrity chef, Curtis Stone, is kicking off the "Taste the Difference" program.