Entertainment Tie-ins / Licensing

The new campaign focuses on the brand's iconic, yet evolving image and continued partnership with stylist and fashion icon, Rachel Zoe.

The Yankee Candle Company, Inc. launches a new limited time holiday collection Snow Globes, featuring three new fragrances.

The consumer products company teams with new mom Fergie on Universal Children's Day and marks the launch with donations to help two million children.

CGT Editor Ali Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.

It's no secret that consumer programs aimed at the digital shopper represent a huge opportunity for brands to engage consumers and improve marketing efficiencies. That's one reason why Kellogg Company recently enhanced its consumer loyalty program.

Customers can now sign up for myWeekly Ad, a digital circular experience powered by the CVS/pharmacy ExtraCare program serving up a personalized version of the sales ad for each customer.

Mars Chocolate North America makes Halloween easy with an assortment of new sweet treats.

The Get Crackin' ad campaign, first launched in September 2007, has quickly become a barometer for social and internet trends.