Entertainment Tie-ins / Licensing

Snyder's-Lance Chief Marketing Officer Rod Troni reveals how the company is using consumer insights to reinvent the way Americans snack.

The Goodyear Tire & Rubber Company selects ten finalists in its national "Name the Blimp" contest for its newest airship.

Clorox and comedienne Rachel Dratch helps to bring consumers' ickiest moments to life through personalized content based on real-time tweets.

The studio is created to produce One of a Kind recordings with leading producers and artists to be released in time for summer listening.

Mondelez brand, OREO, launches a new Snack Hacks video series which embodies the trend of remixing what is currently driving food culture.

Mars Retail Group announces it signed Mad Engine Inc. as a new licensee to produce a wide range of apparel that will express the colorful fun of the M&MS and SKITTLES Brands.

Pepsi and Lays PepsiCos two global flagship brands are at the center of this campaign reflecting its broader strategy to combine the power of global brands, showcasing them better, together.

Best-selling author, Gary Vaynerchuk is a self-described influencer, entrepreneur, investor, best-selling author, speaker and Jets fan. Recently, he weighed in on The White Houses March Madness-themed marketing campaign to uninsured 20-somethings. So, whats the verdict? Vaynerchuk is shocked by the number of brands that are still trying to reach Millennials through print, radio, and TV.