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Entertainment Tie-ins / Licensing

  • Quite the Combo

    Sun-Maid kicks off its "Snack 'n' Read" promotion with HarperCollins picture book offer and sweepstakes.

  • Snyder's-Lance Gives into Consumer Cravings

    Snyder's-Lance Chief Marketing Officer Rod Troni reveals how the company is using consumer insights to reinvent the way Americans snack.

  • Name that Blimp

    The Goodyear Tire & Rubber Company selects ten finalists in its national "Name the Blimp" contest for its newest airship.

  • Ick-Provisation

    Clorox and comedienne Rachel Dratch helps to bring consumers' ickiest moments to life through personalized content based on real-time tweets.

  • Dr Pepper Launches Music Studio

    The studio is created to produce One of a Kind recordings with leading producers and artists to be released in time for summer listening.

  • OREO Drives Innovation through Video

    Mondelez brand, OREO, launches a new Snack Hacks video series which embodies the trend of remixing what is currently driving food culture.

  • Mars Retail Group Inks Apparel Deal

    Mars Retail Group announces it signed Mad Engine Inc. as a new licensee to produce a wide range of apparel that will express the colorful fun of the M&MS and SKITTLES Brands.

  • PepsiCo Kicks Off Major Global Marketing Initiative

    Pepsi and Lays PepsiCos two global flagship brands are at the center of this campaign reflecting its broader strategy to combine the power of global brands, showcasing them better, together.
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