Skip to main content

Digital Marketing

  • General Mills Re-Launches Successful Lifestyle Web Site

    The new design and content seek to turn it into the No. 1 online resource for Latina moms.
  • P&G Leverages Shopper Insights for New eStore

    For theCG company, direct-to-consumer selling has become a necessity as the competition against retail store brands heats up. In effect, P&G and PFSweb are testing innovative e-commerce concepts to unlock growth for online sales of consumer products.
  • Kimberly-Clark Seeks New-to-Market Ideas

    The Huggies MomInspired Grant Program presents a completely new open innovation path for the consumer packaged goods company.
  • Kenmore Brand Introduces 450 New Products

    The leading appliance brand reinvents itself by introducing consumer-researched new product lines with an emphasis on design.
  • Information Resources Inc. Changes Name

    Information Resources Inc. unveils its transformation into SymphonyIRI Group Inc.
  • Standout SMBs: 2010

    Back by popular demand, CGT's annual Standout SMBs story connects you to eight mid-market consumer goods companies that you should watch in 2010 and beyond. No matter the size of your business, you will undoubtedly learn from the cutting-edge initiatives employed by these hot companies. Among them, Alice.com, Project 7, Spin Master and more!
  • Small Companies, Big Stories

    CGT Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.
  • AMR Explains Marketing Simulation Technology

    Can you predict marketing ROI before spending a dime? Marketing Simulation technology can. Learn how this new technology is allowing CG companies to test and learn from an unlimited number of detailed "what if" scenarios -- even the ability to test new media.
X
This ad will auto-close in 10 seconds