Digital Marketing

Standout SMBs: 2010
Back by popular demand, CGT's annual Standout SMBs story connects you to eight mid-market consumer goods companies that you should watch in 2010 and beyond. No matter the size of your business, you will undoubtedly learn from the cutting-edge initiatives employed by these hot companies. Among them, Alice.com, Project 7, Spin Master and more!
AMR Explains Marketing Simulation Technology
Can you predict marketing ROI before spending a dime? Marketing Simulation technology can. Learn how this new technology is allowing CG companies to test and learn from an unlimited number of detailed "what if" scenarios -- even the ability to test new media.

CMOs Address ROI, KPIs, Lifetime Value and More

The CMO Club hosts and April summit of chief marketers.
Alice.com Shares Product-Related Videos

Alice.com is the first e-commerce site selling consumer packaged goods to directly integrate product videos into its shopping experience.
P&G Launches Future Friendly Initiative

The initiative brings together Procter & Gamble brands like Tide, Pampers, PUR, Duracell and others for a simple mission: to help mainstream consumers save water, waste and energy at home.
Columbia Sportswear Launches Mobile Storefront

Columbia replicates the same product assortment that is available on its e-commerce site for its mobile site using a Demandware application.
Jones Apparel Brands Sell Products on Facebook

A highly-branded shopping experience prompted a total fan base increase of 35 percent for Rachel Roy on Facebook.
Quirky.com Takes Open Innovation to a New Level

Everyone has a product idea. Chances are you do, too. At Quirky.com, you submit a new product idea, the community works on them and Quirky.com will sell your product worldwide.
Improve Marketing Effectiveness in a Digital World: Kevin Tigges, Microsoft

Game-changing technologies and digital marketing tactics are enabling CG companies to get a whole lot closer to their top customers. Kevin Tigges, U.S. consumer goods industry solutions director for Microsoft, shares his views on marketing trends, strategies and emerging technologies for 2010 and beyond.
Hillerich & Bradsby Co. Unveils Game-Changing Innovation

Hillerich & Bradsby Co. has been in the sporting goods business for more than 100 years with well-known divisions like Louisville Slugger and PowerBilt Golf. Recently, the company's partnership with an internationally renowned orthopedic hand surgeon opened up a whole new league of possibilities for the company.

Standout SMBs: 2010

AMR Explains Marketing Simulation Technology

CMOs Address ROI, KPIs, Lifetime Value and More

Alice.com Shares Product-Related Videos

P&G Launches Future Friendly Initiative

Columbia Sportswear Launches Mobile Storefront

Jones Apparel Brands Sell Products on Facebook

Quirky.com Takes Open Innovation to a New Level

Improve Marketing Effectiveness in a Digital World: Kevin Tigges, Microsoft

Hillerich & Bradsby Co. Unveils Game-Changing Innovation