Digital Marketing

The new candidate most recently served as the global business development director for Women's Training at Nike Inc.

The eStore featuring P&G brands will test innovative e-commerce concepts that are expected to unlock growth for online sales of consumer product categories.

By selecting the Alice solution, manufacturers will have access to interactive marketing opportunities and a set of consumer data.

The virtual sock drive via Facebook will determine the number of real socks donated to the United Way.

General Mills launches its largest online collection of recipes at Tablespoon.com; the new Web site features thousands of kitchen-tested recipes.

The new television commercials, movie sponsorships and popsecret.com, debut Dec. 17, 2009.

This includes a private online community composed of the Mountain Dew brand's most loyal fans, innovative uses of Twitter, YouTube, DEW labs, and more.

Like its parent URL the mobile site will offer a drink recipe database, supported by the Diageo portfolio.