Digital Marketing

The initiative brings together Procter & Gamble brands like Tide, Pampers, PUR, Duracell and others for a simple mission: to help mainstream consumers save water, waste and energy at home.

Columbia replicates the same product assortment that is available on its e-commerce site for its mobile site using a Demandware application.

A highly-branded shopping experience prompted a total fan base increase of 35 percent for Rachel Roy on Facebook.

Game-changing technologies and digital marketing tactics are enabling CG companies to get a whole lot closer to their top customers. Kevin Tigges, U.S. consumer goods industry solutions director for Microsoft, shares his views on marketing trends, strategies and emerging technologies for 2010 and beyond.

Hillerich & Bradsby Co. has been in the sporting goods business for more than 100 years with well-known divisions like Louisville Slugger and PowerBilt Golf. Recently, the company's partnership with an internationally renowned orthopedic hand surgeon opened up a whole new league of possibilities for the company.

Everyone has a product idea. Chances are you do, too. At Quirky.com, you submit a new product idea, the community works on them and Quirky.com will sell your product worldwide.

The joint effort is a key anchor to Wal-Mart's Family Moments campaign.

A direct-to-consumer marketing solution will support the company's largest North American consumer Web brands, including KraftFoods.com.