Digital Marketing

A new sponsorship will lead to new ways to more deeply engage with the company's consumers.

The online paperless service is already in effect at A&P, SuperFresh, Waldbaums and The Food Emporium stores.

The new digital, voice-activated application bridges the content and services found on the Betty Crocker Web site.

The interactive gesture-control digital signs were used to promote the release of the perfume, Hugo Element.

Combining research and an understanding of how kids play along with how consumers shop online, MattelShop.com is designed to be easy and intuitive for every shopper.

The new creative marks the first time the brand has used 30-second commercials.

Green Mountain Coffee introduces its new Donut House Collection, a full line of regular, decaf and flavored coffees in K-Cup portion packs for use with Keurig Single-Cup Brewing Systems.

Williams defeats Tampax's Mother Nature character, who tries to deliver her "monthly gift" in an unsuccessful attempt to throw Williams off her game -- on and off the tennis court.