Four Steps for Successful Marketplace InnovationToday, we are in the middle of dramatic marketplace shifts. Find out how Apple and others have been able to change with or even ahead of marketplaces by following these four steps. PepsiCo Appoints New PresidentJaya Kumar will lead Quaker Foods & Snacks, a $2-billion operating unit of PepsiCo. SC Johnson Reveals New scjohnson.com The site includes interactive tools, like blogs and Q&A areas, global brand information and coupons and special offers. SC Johnson Reveals New scjohnson.com The site includes interactive tools, like blogs and Q&A areas, global brand information and coupons and special offers. PUMA Debuts Innovative Marketing Tactic A partnership with The Huffington Post exposes PUMA to more than 22.5 million unique monthly visitors. Duracell Powers Cities at Risk "Extreme Makeover: Home Edition" star Paige Hemmis helps launch "More Power To Protect" campaign to assist communities most impacted by storm-related power outages. P&G Launches New Pampers Marketing Platform Pampers launches a 12-part Web series called "A Parent Is Born" to chronicle one couple's emotional journey through pregnancy. Marketing Automation: Jennifer Bergin, Kodak Jennifer Bergin explains how creative workflow management is enabling corporate marketers to gain unprecedented control over their marketing spend. Heinz UnwRAPS Talent America selected five favorite 'wRAP' videos in a contest to launch Lea & Perrins Thick Classic Worcestershire sauce. P&G Taps Accenture for Innovative Web Technology Together, the companies created a new solution expected to transform the consumer online experience. First Previous 190 191 192 193 194 Next Last
