GUESS Launches Mobile Messaging Campaign A partnership with DMX Inc. is expected to enhance the customer experience by providing mobile messaging to GUESS' opt-in users throughout the United States. SC Johnson Refines Focus on Product IngredientsSC Johnson's ingredient transparency will build substantially on an industry right-to-know initiative announced in late 2008. Five Types of Customer Product Wisdom A new report reveals tips for tapping into the wealth of available customer wisdom. Find out how it can benefit your company's brands, products, experiences and bottom line by providing new opportunities. Coca-Cola Tests New Flat-Screen Vending Machines The new vending machines feature a large format touch screen display. New Campbell Web Site Designed to Attract Innovative Ideas The company is focused on generating ideas in the areas of new products, packaging innovation, product line extensions, and more. VANTAGE POINT: Using Marketing Technology as a Competitive Advantage By Jeffrey W. Hayzlett, Chief Marketing Officer and Vice President, Kodak Starbucks' Instant Creation For more than 20 years, Starbucks has been working on patent pending technology to bring instant coffee to its consumers. Hasbro Adds Texting to Clue The new optional text messaging feature transmits game shaping intelligence to Agents Plum, Scarlet, Mustard and the other CLUE characters. Snapple Gets Biggest Makeover in 37 Years Changes to Snapple's formula and packaging come with one goal in mind: deliver the same great product, just make it even better. Godiva Chocolatier Announces Mobile Channel Expansion Godiva Mobile expands to include an iPhone application and mobile Web. First Previous 191 192 193 194 195 Next Last
