Digital Marketing

This includes a private online community composed of the Mountain Dew brand's most loyal fans, innovative uses of Twitter, YouTube, DEW labs, and more.

Like its parent URL the mobile site will offer a drink recipe database, supported by the Diageo portfolio.

m.Aveda.com is a direct response to the rapidly growing mobile commerce industry.

CGT Editor Ali Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.

In today's tough economic environment, consumer product companies are increasingly looking for operating efficiencies to offset shrinking margins. Now more than ever, the CMO is expected to do more with less.

Catering to major shifts in consumer eating habits, the new Web site features more than 3,000 recipes and more than 500 new photos.

The online paperless service is already in effect at A&P, SuperFresh, Waldbaums and The Food Emporium stores.

A new sponsorship will lead to new ways to more deeply engage with the company's consumers.