Digital Marketing

Information Resources Inc. unveils its transformation into SymphonyIRI Group Inc.

CGT Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.

Back by popular demand, CGT's annual Standout SMBs story connects you to eight mid-market consumer goods companies that you should watch in 2010 and beyond. No matter the size of your business, you will undoubtedly learn from the cutting-edge initiatives employed by these hot companies. Among them, Alice.com, Project 7, Spin Master and more!

Can you predict marketing ROI before spending a dime? Marketing Simulation technology can. Learn how this new technology is allowing CG companies to test and learn from an unlimited number of detailed "what if" scenarios -- even the ability to test new media.

The CMO Club hosts and April summit of chief marketers.

Alice.com is the first e-commerce site selling consumer packaged goods to directly integrate product videos into its shopping experience.

The initiative brings together Procter & Gamble brands like Tide, Pampers, PUR, Duracell and others for a simple mission: to help mainstream consumers save water, waste and energy at home.

Columbia replicates the same product assortment that is available on its e-commerce site for its mobile site using a Demandware application.