Digital Marketing

An example of Unilever and Time Warner developing an innovative technology under the partnership is the new launch of the TIME iPad App.

The maker of 100 percent recycled paper towels, bath tissue, facial tissue and napkins launches the Right to Know initiative.

Cold Stone Creamery and First Data debut an eGifting solution for ice cream lovers on Facebook.

The new store aims to save shoppers time and eliminate trips to the store for everyday essentials.

The mobile channel has arrived, and Scotts unveiled a new app to not just engage with customers, but provide value.

The 2010 Consumer Goods Sales and Marketing Summit kicked off this week, providing more than 200 consumer goods executives with a little more insight into customer-facing trends and topics. Get the inside scoop here!

A new program welcomes outside innovation into the organization to push its marketing and communications expertise to new levels.

For the first time in company history, Mattel will roll out a new intellectual property, Monster High, across a number of diverse consumer products categories simultaneously at launch.