Digital Marketing

RightSize can confidently say that a Facebook application has resulted in a 5 percent to 10 percent lift to overall Web revenue.

An audit of 100 national retailers tracks phenomenal growth of Facebook as a platform for branding and social promotions. Case in point: Retailers with 1 million or more likers averaged nearly 40 percent growth between mid-July and mid-September in 2010. Click here to learn more about this audit.

The fashion and beauty brand uses a solution to store all of its U.S. customer data generated from every touch-point. As a result, Dior achieved a double digit increase in response to its Fall/Winter catalog versus the previous season's mailer.

The third largest brand in the U.S. sugar substitute category, Truvia natural sweetener, introduces the new multi-million dollar "Sweetness Stories" print, television, digital and social media advertising campaign.

Chef Boyardee, a brand of ConAgra Foods, launches an easy-to-navigate online community for moms to share insider experiences, ideas and helpful hints about family mealtime and other popular topics.

New survey findings indicate that more than one-fourth of American adults with a smartphone will use these devices to research or make holiday purchases, and that number jumps to 45 percent among young adults 18-24

With 400 brands spanning 14 categories of home, personal care and food products, Unilever touches many people's lives around the globe. Here, the company shares the fundamentals for getting the recall process right, including a powerful tool called the Rapid Recall Exchange.

Inan ambitious move set to break new ground in nightlife experiences, one of theworld's leading vodka brands unveils the "Smirnoff Nightlife ExchangeProject".