Digital Marketing

An audit of 100 national retailers tracks phenomenal growth of Facebook as a platform for branding and social promotions. Case in point: Retailers with 1 million or more likers averaged nearly 40 percent growth between mid-July and mid-September in 2010. Click here to learn more about this audit.

The fashion and beauty brand uses a solution to store all of its U.S. customer data generated from every touch-point. As a result, Dior achieved a double digit increase in response to its Fall/Winter catalog versus the previous season's mailer.

Chef Boyardee, a brand of ConAgra Foods, launches an easy-to-navigate online community for moms to share insider experiences, ideas and helpful hints about family mealtime and other popular topics.

The third largest brand in the U.S. sugar substitute category, Truvia natural sweetener, introduces the new multi-million dollar "Sweetness Stories" print, television, digital and social media advertising campaign.

New survey findings indicate that more than one-fourth of American adults with a smartphone will use these devices to research or make holiday purchases, and that number jumps to 45 percent among young adults 18-24

The expansion of 'Pick Up Today' and 'FedEx Site to Store' tests provide more savings and convenience for customers.

The Jones New York section of Macy's will feature a smart store design and offer smart-phone content created to enrich the shopping experience for Jones customers.

With 400 brands spanning 14 categories of home, personal care and food products, Unilever touches many people's lives around the globe. Here, the company shares the fundamentals for getting the recall process right, including a powerful tool called the Rapid Recall Exchange.