Digital Marketing

To complement the traditional face-to-face selling approach, Representatives have the option to sell through their own personalized eStore.

The company unveils its newest cinnamon-infused whiskey with a collection of ultimate "shot rituals" to help set the night on fire.

In addition to Juicy Couture brick and mortar locations, Indian fashion lovers will be able to immerse themselves in the LA heritage and attitude of the brand at JuicyCouture.com.

This is part of the company's strategy to invest more of its media spending in digital and, in particular, online video. Globally, the company has committed to shifting 10 percent of its ad budgets to online video in 2014.

In 2012, Dana Anderson was identified as one of the "100 Most Influential Women in Advertising" by Ad Age, and she was also the winner of the Ad Women of New York's "Changing the Game" award.

After a 12-year hiatus, a Facebook consumer movement forces the SURGE brand to return, now available exclusively on Amazon.com.

Some of the worlds largest global food and beverage companies strengthen their common commitments on responsible marketing to children with a new policy.

John Rossi, general manager for Consumer Goods Consulting at Wipro and CGT Executive Council member, provides key considerations that a consumer goods manufacturer must figure out -- from specific selling models and distribution networks to technology infrastructure -- before calling an emerging market home.