Digital Marketing

Hormel Foods, the makers of the SKIPPY brand, are launching a new multi-faceted regional ad campaign.

To complement the traditional face-to-face selling approach, Representatives have the option to sell through their own personalized eStore.

In addition to Juicy Couture brick and mortar locations, Indian fashion lovers will be able to immerse themselves in the LA heritage and attitude of the brand at JuicyCouture.com.

This is part of the company's strategy to invest more of its media spending in digital and, in particular, online video. Globally, the company has committed to shifting 10 percent of its ad budgets to online video in 2014.

In 2012, Dana Anderson was identified as one of the "100 Most Influential Women in Advertising" by Ad Age, and she was also the winner of the Ad Women of New York's "Changing the Game" award.

Some of the worlds largest global food and beverage companies strengthen their common commitments on responsible marketing to children with a new policy.

After a 12-year hiatus, a Facebook consumer movement forces the SURGE brand to return, now available exclusively on Amazon.com.

Nestl is celebrating the 200-year anniversary of the birth of Henri Nestl, the man who founded an infant cereal business that would grow into the world's biggest food and beverage company.