Digital Marketing

CGT Editor Ali Ackerman Orr gives you a sneak peek into the trends and topics discussed in this month's issue.

Once again, RSi had the pleasure of moderating the Downstream Data Share Group at this years CGT Business Technology Leadership event. We were excited to have a great group of participants from all different backgrounds, sharing and collaborating on Creating Digital Demand in store. Weve seen the retail landscape become increasingly digitized and customer centric and felt it was time to discuss promotions that touch every phase of the path to purchase.

As Canada's e-commerce landscape began to flourish, Unilever realized the inefficiencies connected to its lack of a product information management hub. With no time to waste, Unilever enlisted the services of Hubba, the B2B social network that also acts as a product information-sharing platform to simplify digital asset management.

How will your company engage a billion new middle class consumers in emerging markets?

Unilever Project Sunlight is launching "Bright Future Speeches," a campaign to shine a light on young people who have new visions for a brighter future.

Emotional connection is the focus of Cadbury Chocolates multichannel campaigns based on Idomoo Personalized Video.

Looking ahead, Mintel's trends analysts Stacy Glasgow and Jenny Zegler discuss the four key US consumer trends identified by Mintel as the most impactful for 2015 and what this will mean for both consumers and brands in the year ahead. Read on to learn how Get Smart, My Wallet, My Way, Fight for Your Rights and Gender Agenda will impact consumers and brands alike in the coming year.

Coffee chain giants Starbucks and Costa Coffee are leading the way when it comes to engaging with UK social media users, according to the latest Food and Beverage Social Media Benchmark from eDigitalResearch.