Digital Marketing

The executive will lead LeapFrog's efforts to grow the company's existing platforms, while developing future engaging and educational experiences for children that broaden the LeapFrog brand experience with children and parents.

This pitch-pilot-partner process dramatically accelerates its speed to market enabling Unilever to pioneer new technologies much more effectively and efficiently.

Mobile platforms combined to account for 60 percent of total digital media time spent, up from 50 percent a year ago. And perhaps more impressively, mobile apps accounted for more than half of all digital media time spent in May (51 percent), reinforcing the notion that as consumers turn to mobile, so must consumer goods companies.

Made in California, Eco-Beauty Be Good. is a line of highly-natural skincare products made with a natural anti-aging botanical complex of maqui berry, licorice root, ginkgo leaf, grape seed and hickory bark.

Consumers will taste-test the best of what Bertolli Olive Oil has to offer in the form of mobile content, featuring recipes and bite-size videos starring Chef Fabio Viviani.

The Share a Coke campaign will be supported through a nationwide advertising and marketing campaign.

The brand optimized the palette based on consumer preferences and behaviors, as well as trending colors to give DIYers the best hues for their painting projects.

Hundreds of marketing directors and associate marketing directors at P&G will officially become brand directors and associate brand directors.