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Digital Marketing

  • Food and Bev CEOs Commit to Marketing Policy

    Some of the worlds largest global food and beverage companies strengthen their common commitments on responsible marketing to children with a new policy.
  • Coca-Cola Brand Makes a Big Comeback

    After a 12-year hiatus, a Facebook consumer movement forces the SURGE brand to return, now available exclusively on Amazon.com.
  • 200 Years Strong

    Nestl is celebrating the 200-year anniversary of the birth of Henri Nestl, the man who founded an infant cereal business that would grow into the world's biggest food and beverage company.
  • Emerging Markets: Hype Vs. Reality

    John Rossi, general manager for Consumer Goods Consulting at Wipro and CGT Executive Council member, provides key considerations that a consumer goods manufacturer must figure out -- from specific selling models and distribution networks to technology infrastructure -- before calling an emerging market home.
  • Digital Asset Management

    Digital Asset Management systems will become a must-have necessity for managing the ever-increasing volumes of digital assets that are proliferating across organizations.
  • Bacon Beyond Breakfast

    Oscar Mayer expands bacon beyond breakfast with new jerky snack in two flavors.
  • Makeover Edition

    CGT Editor Ali Ackerman Orr gives you a sneak peek into the trends and topics discussed in this month's issue.
  • Clorox Introduces Two Product Initiatives

    These programs are expected to help the company continue making more sustainable ingredient choices and ensure consumers can make informed decisions about their cleaning and disinfecting products.
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