Digital Marketing

IRI, Kline to Provide Expanded OTC Coverage

Chicago-based shopper insights provider IRI and pharmaceutical market research firm Kline & Co., Parsippany, New Jersey, have partnered to provide the consumer healthcare industry a higher level of data accuracy, the companies said.

The athletic apparel and footwear company's digital business, including traffic and conversion, will continue to be a primary focus of innovation and investment

Cokes North American vending fleet which dispenses an average of 15 beverages per second will include 100,000 Apple Pay-enabled machines by the end of 2015.

Many of us have grown up in the CPG industry surrounded by leaders who have worked their way up from the bottom, and understand multiple aspects of the business. These individuals have historic knowledge on how things get done.

Alongside interacting with print and electronic advertising, instant purchases can also be completed online through PowaTag on both mobile and desktop.

Downtown Austin, Texas has a new digital development with the opening of Under Armour's first-ever Connected Fitness digital headquarters.

Chief brand officer of P&G, Marc Pritchard says digital technology has brought marketers "unimaginable opportunities", but brands should not put "obsession" with technology at the cost of "customer experience" and should tackle the threats that digital presents as much as reaping the benefits of it.