Digital Marketing

In this exclusive interview, Jennifer Sepull, chief information officer and vice president, IT Services (ITS), and Mukund Kaushik, vice president of the newly-formed IT Services, Global Marketing unit, reveal how Kimberly-Clark Corporation is redefining the rules of collaboration between Marketing and IT to succeed in a world where the term digital marketing has evolved into "marketing in a digital world."

CGT Editor Alarice Rajagopal gives you a sneak peek into the trends and topics discussed in this month's issue.

After a successful pilot phase with ChannelSight in 20 markets with over 100 retailers, the company is now rolling out the technology into additional regions and markets.

Facebook joins IBM Commerce THINKLab to help accelerate collaborative innovation for clients.

This award will honor the chief marketing officer who has made the largest demonstrable impact on his or her consumer goods organization through the implementation and successful use of new marketing strategies, technologies and/or processes. Here, CGT reveals the three deserving finalists who made the cut, and one will be named the winner at a special awards ceremony in June.

When launching products in the competitive grocery and drugstore space, it is essential for marketers to get things right, beginning but not ending with prominent shelf placement in brick-and-mortar stores. 

Retail and CPG marketing research firm Cadent Consulting Group, Wilton, Connecticut, has released a new study showing that shopper marketing spending more than doubled between 2012 and 2014.