Digital Marketing

Analysts Alexia Howard and April Scee weigh in on the hottest consumer trends, the rise of niche brands and future M&A activity.

CGT honors Suja Juice for implementing a mobile solution that enables merchandising to gather valuable real-time data in retail stores about out-of-stocks, shelf space and competitor activity.

CGT honors Clive Sirkin, Chief Marketing Officer for Kimberly-Clark Corp., for making a demonstrable impact on his organization through the implementation and successful use of new marketing strategies, technologies and processes.

The winning startup will receive the opportunity to pilot a project with one of Kimberly-Clark's global brands such as Kleenex, Huggies, Depend, Scott or Kotex.

Early reports predict a slow kickoff to the holiday shopping season could bring an estimated 11% drop in sales year over year. Despite gains in online traffic and sales, overall sales were soft this Thanksgiving as the average shopper spent 6.4% less over the long weekend.

With Facebook growing rapidly as a powerful consumer touch point, Dr Pepper set out to revamp its social media program. What happened next was nothing short of miraculous. In just 15 months, Dr Pepper's Facebook fan count skyrocketed from one million to 10 million.

Digital technologies are radically changing how consumer goods companies connect with consumers in diverse markets around the globe. And, the implications reach far beyond sales and marketing. Alex Kushnir, Partner at Accenture, provides insights into what this means for CPG sales leaders working to enhance their routes to market.

CGT Editor Ali Ackerman Orr gives you a sneak peek into the trends and topics discussed in this month's issue.