Digital Marketing

Brand owners must understand what is being said about their own brands, as well as their competitors' products, in order to succeed. These insights can then be used to respond quickly to both positive and negative online activities, so strategies can be developed to shape consumer perception. Here, two seasoned experts divulge the market strategies that can help drive business growth.

Lay's introduces Lay's MAXX this summer.

The collection of connections created when people tweet about popular brands can be analyzed and visualized to create a kind of aerial photo of the crowd.

NEWS FLASH: As if you didnt know already, mobile is taking over the planet! So let me throw at you some simple facts and see if you believe that your infrastructure and Cognitive Computing power is ready to handle it.

Walmart has officially rolled out its Beauty Sample Box and Baby Sample Box subscriber programs in partnership with New York-based BrandShare. 

Procter & Gamble (P&G) is rumored to announce a massive buying and planning review across the United States, Canada and Puerto Rico. This comes on the brink of a wave of CPG giants like Coca-Cola, Unilever and L'Oreal, that are already rethinking the way they spend their media dollars. For P&G, it will be the first time in nearly two decades that it has reviewed its U.S. buying account.

UK digital firm Glimrwon Unilever's international Scale Up competition at the Digital Shoreditch festival in London.

Footwear and accessories brand Cole Haan launches Apple Pay allowing customers to make purchases with one touch on the mobile shopping app.