Digital Marketing

CGT's Editors give you a sneak peek into the trends and topics discussed in this month's issue.

A new Diet Pepsi has hit shelves this summer. Answering consumer demand, the diet soda is sweetened with a blend of sucralose instead of aspartame.

The collaboration between the CPG and retailer, aims to engage consumers with the brands they know, while empowering them to make a difference through a sustainable international development model.

Children's clothing retailer Carter's, Inc. has achieved over 25 percent growth in e-commerce over the last year, the highest growth in online sales to U.S. consumers in nine quarters. Carter's has also launched e-commerce in China and is piloting a new loyalty program.

Between June and July, Mondelez's promos got a 220 percent boost in awareness, and engagement went up 88 percent, according to Adweek, thanks to e-commerce-enabled ads.

A digital engagement solution that seeks to maximize trial response may turn anonymous samplers into known consumers.

Campbell Soup Company announces several strategic changes to its portfolio including:removal of artificial colors and flavors by end of fiscal 2018;simplifying recipes of existing condensed soups for kids;expanding the Plum line of organic food for babies, tots and kids; and Plum launchingGrowWell, a range of purees which provide nutrients from ingredients like chia and Greek yogurt.

While the results of Amazon's first ever Prime Day are hard to argue with 18% order increase over best Black Friday return and single day record for Prime signups more than a handful of customers felt cheated by the e-commerce giant's flash sale approach. See how the retailer disappointed shoppers.