Marketing Tactics

While it’s unclear what the state of trick-or-treating will be this Halloween, candy companies are wasting no time in engaging consumers in brand-new ways this year. Ferrara is already tapping new tech in order to engage consumers during the scary season, including leaning into the rise of at-home and mobile gaming.  

Here, we caught up with Treasure Data's CPG Industry Solutions Lead, David McCarty to find out how customer data platforms can help CGs build a foundation for future-proof success.

After weeks of speculation, Amazon made it official. But will the retailer be able to collect as many new loyalty members this year with Walmart+ as a competitor?

CG companies can tap into this expanding market using a number of social media techniques to drive a connection with this DIY market sector.

We understand that one of the most valuable moments of an event is the chance to meet and engage with high-level speakers within the industry. As such, we’re re-imagining the virtual format to unlock this one-to-one, real-time opportunity.

Learn how 8 Track Foods was able to launch on the brink of the COVID-19 pandemic and still secure a deal with Whole Foods Market.

The program is designed to keep employees engaged by making them a key part of the marketing that drives sales.

The beauty company is launching its Advanced Night Repair Synchronized Multi-Recovery Complex serum into space via an Antares rocket on Sept. 29.