Marketing Tactics

P&G Pays Tribute to Gillette Founder in New Grooming Brand

Procter & Gamble’s new Gillette brand pays homage to its founder in both name and spirit.
3 Ways the COVID-19 Crisis Can Bring E-commerce Opportunities to Consumer Goods

What was going to happen for consumer gods e-commerce in 5-10 years just happened in the last six weeks, and it looks like it's not going back.
One in (Seven) Million: Linking AI with Design To Get Products To Market Faster and More Easily

How do you create one-of-kind packaging designs — and still maintain your margins?
Why P&G’s Innovation Challenge Going Virtual Isn’t Slowing it Down

Although Procter & Gamble will hold its next Innovation Challenge virtually, the company says that interest in the program hasn’t waned.
For DTC House Resident, Stuck at Home isn’t Such a Bad Place to Be

It’s a great time to think about starting a company — that’s not something you expect to hear right now.
Haugen-Gruppen Connects the Dots with New TPM Tool

Food supplier Haugen-Gruppen AS recently tapped ToolsGroup’s new Promo Planning marketing and supply chain software solution in order to better align its trade promotion strategies.
How Creativity Can Help the Alcohol Industry Weather the Storm
Next Chapter of Yasso Includes New Product Innovation

Yasso's new frozen Greek Yogurt bars still aim to push boundaries by offering frozen treats that deliver on nutrition without sacrificing taste.

AB InBev Implements Free Delivery Platform to Help Keep Small Retailers Open