The new branding is expected by the company to help drive more recognition for the brands in its portfolio, which includes such names as Lysol, Dettol, Nurofen and Durex.
In the sixth edition of the EY Future Consumer Index, EY’s consumer industry practice explores consumers’ feelings about the COVID-19 vaccine, insights into consumer sentiment one year from the start of the pandemic, and how CPG brands’ growth strategies align with where the consumer is going.
As we head toward more of an omnichannel approach to shopping — in which consumers shop via both physical and digital retail channels — learn how brands can emulate the best physical experiences in the digital realm.
You may have noticed a new look at ConsumerGoods.com. Read on to get the inside scoop on the refreshed CGT website based on feedback from our readers, and be sure to find the latest consumer goods news and reports to help drive informed business decisions.
We spent some time chatting with Forhez, who also serves as a co-chair of the CGT/RIS Executive Council, about what may be the most exciting and challenging consumer the industry has ever been responsible for serving.
Today’s brands are re-evaluating their marketing spend and tech strategies around holidays in order to better connect with the pandemic-era consumer. And while a recovery is on the horizon, these shifts are expected to continue throughout 2021 as brands, retailers and consumers all experience varying degrees of “normal.”
