Marketing Tactics

As part of the food brand’s journey to create a transformative end-to-end customer experience, Mondelez has expanded its relationship with Publicis Groupe to include all production duties across Europe.

Consumers around the world intend to spend more on groceries and household goods in the coming weeks, according to a tracker from Deloitte, with both bargain hunting and stockpiling behavior holding steady during the pandemic.

Rubbermaid is taking a different product innovation tack for a different kind of Thanksgiving.

Ocean Spray Cranberries has launched a new beverage brand that wants to help consumers make healthier nutrition choices.

Bowen brings more than 25 years of sales and marketing experience to the role, where he’ll work with Acosta's leadership team to develop an integrated suite of services and solutions for consumer goods companies.

Among all the influences of consumer buying decisions online, nothing ultimately carries more weight than accurate product content.

Greg Hall is joining HanesBrands as chief consumer officer, departing Walmart to join a fellow alumnus.  

Nestle SA made two additions to its executive board, reflecting the importance of two core businesses.