Marketing Tactics

Mars Inc. has launched a paper-based packaging for its Mars bar as part of a new pilot test with U.K. retail partner Tesco.

Furthering their goal of creating a 100 percent bio-based bottle while reducing their C02 emissions, the 500ml-sized bottles will be sold exclusively in 22 stores of the British supermarket chain Tesco.

It’s almost back-to-school season, which means it's time for CPGs and retailers to set up their annual school bus displays; however, to get the attention of today’s omnichannel shoppers, brands and retailers also need to get creative with their digital content.

Gatorade Sports and Science Institute launches a new R&D lab to analyze athletes' energy and hydration needs.

In a marketplace that is replete with choices for buyers, gaining visibility among the right audience is crucial to driving brand awareness and sales, so it's important to determine which RMNs are a priority for the brand or category vs. which ones don't fit. 

Watch to learn how Yesway is revamping its loyalty program and what it means for the company and its customers.

Learn how they’re thinking more strategically about loyalty, how they plan to leverage new partnerships and data, and the new ways they're measuring success.

Unilever announced leadership changes, with Conny Braams, chief digital and commercial officer, set to depart the company in August and CFO Graeme Pitkethly retiring next May.