Marketing Tactics

Blue Diamond Growers’ Sarb Dhanjal Talking Insights-Driving Innovation at 2023 Consumer Goods Sales & Marketing Summit
Sarb Dhanjal, senior director, consumer insights, business analytics, and consumer advocacy at Blue Diamond Growers, will take to the stage at the 2023 Consumer Goods Sales & Marketing Summit to share how the company is developing a common language as part of its innovation transformation.
Utz Brands Taps Jennifer Bentz for Marketing and Insights Role
Utz Brands has appointed former Clif Bar exec Jennifer Bentz its new executive vice president of insights, innovation and marketing services.

5 Standout CPG Sustainability Packaging Efforts

These five CPGs have introduced sustainable packaging alternatives and solutions for some of their most popular products.
Consumer Goods Sales & Marketing Summit 2023 Registration Is Open!

The Consumer Goods Sales & Marketing Summit will be held this year on Oct. 4-6 in Austin, TX, and registration is now open!
Tech Transformation Video: Eboost’s Thomas Ortis On Using Digital Twins and Generative AI In CPG

Thomas Ortis, CMO of Eboost, an energy drink and supplement company, shares how they’re using digital twins and generative AI to connect with consumers.
Crocs Taking Deeper Dive Into Virtual Store Experiences

As part of its experimentation with metaverse-esque stores, the footwear company is launching a new online experience based on its Jibbitz charm categories.
Allbirds Launches Carbon-Neutral Sneakers

The company’s new M0.0NSHOT hightop sneakers use specially sourced materials to achieve a carbon footprint of net 0.0 kg CO2. Allbirds is calling on the rest of the fashion world to copy its method, and is giving away the “recipe” for public use.
Sustainable Doesn’t Always Mean Expensive: How Mars and The Container Store Are Weaving Greener Business

Panelists at a League of Leaders meeting last week at the Amazon Ads Building in New York brought rhetorical and real-world receipts to counter some of today's most common ESG concerns.
How Savencia Is Growing and Evolving Its DTC Strategy

Learn the secret of Savencia’s speedy e-commerce success.
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Blue Diamond Growers’ Sarb Dhanjal Talking Insights-Driving Innovation at 2023 Consumer Goods Sales & Marketing Summit

Utz Brands Taps Jennifer Bentz for Marketing and Insights Role

5 Standout CPG Sustainability Packaging Efforts

Consumer Goods Sales & Marketing Summit 2023 Registration Is Open!

Tech Transformation Video: Eboost’s Thomas Ortis On Using Digital Twins and Generative AI In CPG

Crocs Taking Deeper Dive Into Virtual Store Experiences

Allbirds Launches Carbon-Neutral Sneakers

Sustainable Doesn’t Always Mean Expensive: How Mars and The Container Store Are Weaving Greener Business

How Savencia Is Growing and Evolving Its DTC Strategy

Your Report is Headed Your Way...