Coty’s Kavita Thekkakara Joins Sales & Marketing Summit To Talk Maximizing Brand Experiences

Amara Alexander
Editorial Intern
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Kavita CGSM

Kavita Thekkakara, BI director at beauty powerhouse Coty, will share her insights at the 2023 Consumer Goods Sales & Marketing Summit on how companies can deliver value-added brand experiences and predict what consumers are looking for next.

She will join the panel "Predicting Unforgettable Brand Experiences for Tomorrow's Consumer: with industry leader Mark Edmonson, CMO of Materne North America. At GoGo SqueeZ, Edmonson ensures the sustainability and profitability of the brand in maintaining marketing shares and positions. The pair will discuss how companies can leverage interactive, data-powered experiences, either through in-person promotions or e-commerce launches, to fill the gap between CGs and consumers.

At Coty, Thekkakara is responsible for providing global business intelligence solutions for sales, go-to market, and marketing. 

Success Redefined 

Industry leaders will convene in Austin, TX, Oct. 4-6 at this year’s Sales and Marketing Summit, helping mark the 20th year and taking part in workshops, share groups, and open-ended discussions on the industry’s latest innovations and its benchmarks for success.

This year’s theme centers on redefining industry success, challenging participants to think creatively to develop the roadmap to future success and innovation in the industry. It will dive into the latest technology trends and explore how to set smart benchmarks and determine ROI within them. 

The Consumer Goods Sales & Marketing Summit will feature many more high-caliber speakers including: 

  • Quynh Dang, VP of Brand, Nanit 
  • Sarb Dhanjal, Senior Director, Consumer Insights, Business Analytics & Consumer Advocacy 
  • Mark Edmonson, Chief Marketing Officer, Materne North America
  • Cherie Leonard, Senior Director, North America Insights, Colgate-Palmolive Company 
  • Kalindi Mehta, VP, Consumer Foresight and Predictive Analytics, The Estee Lauder Companies 
  • Aaron Mizrahi, Director of Amazon, Hero Cosmetics
  • Kavita Thekkakara, BI Director, Coty Inc.
  • TJ Hanel, Director Omni E-commerce Demand Platform Lead, Kellogg Company
  • Elizabeth Lafontaine, Chief Retail Analyst, EnsembleIQ
  • Jon Harding, CIO, Conair Corp.
  • Bhaumik Sharma, Senior Director Commercial Technology, Kellogg's