Marketing Tactics

A recap of the event's insightful presentations that explored the role that collaboration can play in advancing projects in supply chain, sales and marketing, analytics, data sharing and more.

Many brands are utilizing social media as a means to enhance consumer engagement and the overall brand experience, which adds tremendous value in terms of building trusted relationships. However, a new social media application has the potential to be much more powerful: consumer understanding. Julia Chen Davidson, global consumer products lead, IBM Institute for Business Value, explains how CG companies can take hold of this opportunity within their four walls.

CGT Executive Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.

An in-depth look at the changing role of category captainship in consumer goods

These launches are being supported by a significant increase in marketing focused on relevant social engagement with consumers and memorable campaigns.

MillerCoors hopes to eventually expand its adoption of the voluntary nutritional labeling, but will start with Miller64 to learn more about consumer reaction before making additional decisions.

This investment in partnership with current AFS management provides growth capital as well as capital for future acquisitions.

A poll of more than 95,000 Canadians reveal that the most-trusted CPG brands for across 60 categories consist of household names like Kellogg, Dove, Colgate and more. Consumers reasons for citing a brand as their most trusted vary by category, for example, taste drives which food brands are most trusted, while kids brands need to guarantee gentleness. Find out which other brands made this list and why.