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Marketing Tactics

  • Learn to Love AI

    The Oscar-winning film "Her" tells the story of a man who falls in love with the artificial intelligence (AI) personal assistant on his smartphone. That may sound far-fetched, but many consumer packaged goods (CPG) companies are already enamored.
  • Mars to Buy Major P&G Business for $2.9B

    This is a significant strategic move for Mars Petcare to complement its large and growing global Petcare business.
  • P&G's Tide Brand Enters New Category

    This cleaning season, for the first time ever, consumers can experience the cleaning power of Tide both in and out of the laundry room.
  • OREO Drives Innovation through Video

    Mondelez brand, OREO, launches a new Snack Hacks video series which embodies the trend of remixing what is currently driving food culture.
  • TerraCycle Makes More Factory Waste Recyclable

    TerraCycle offers several Zero Waste Boxes that can help factories and manufacturing facilities reduce their environmental impact.
  • Mars Retail Group Inks Apparel Deal

    Mars Retail Group announces it signed Mad Engine Inc. as a new licensee to produce a wide range of apparel that will express the colorful fun of the M&MS and SKITTLES Brands.
  • How CPGs Can Differentiate through Digital Content

    In the midst of private label popularity, limited brand loyalty, and increasing sales of items along grocers outside walls, like fresh produce, consumer goods brands face an ultimatum: develop strategies to stand out or risk losing sales.
  • WD-40 Unveils Latest Innovation

    WD-40 Company develops the Telescoping Marksman Spout product for its 3-IN-ONE multi-purpose oil.
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