Marketing Tactics

The collaboration focuses on Social and Mobile brand-building across the consumer journey.

Frito-Lay and Activision are providing fans with the opportunity to choose and name a new hero that will appear in the next Skylanders game slated for release in 2014.

Born out of the Mobile Futures initiative, Prankstr and Betabox are expected to spark an entrepreneurial culture within the company.

Mattel, Inc. and MEGA Brands Inc. announce a definitive agreement for Mattel's acquisition, through a wholly-owned subsidiary of Mattel, Inc., of MEGA Brands for US$460 million.

The partnership involves sales and marketing efforts along with in-store support from major retailers.

This annual competition spotlights excellence in creative services, celebrating the power of package design and in-store graphics to advance brands and forge an emotional connection with the consumer at the point of purchase.

The Mahindra Group launches India's biggest innovation prize - the 'Rise Prize' which offers USD1 million to drive globally relevant, disruptive innovations while helping build a culture of innovation in India.

Many brands are utilizing social media as a means to enhance consumer engagement and the overall brand experience, which adds tremendous value in terms of building trusted relationships. However, a new social media application has the potential to be much more powerful: consumer understanding. Julia Chen Davidson, global consumer products lead, IBM Institute for Business Value, explains how CG companies can take hold of this opportunity within their four walls.