Marketing Tactics

A new program offers tech companies cash and mentorship to work with Unilever brands and expand to new markets.

The five-day period from Thanksgiving to Cyber Monday is the highest five-day stretch in online sales for the retailer to date, and Walmart.com processed more than one billion page views during that period.

While Black Friday (and now Thanksgiving Day) is the traditional kick off to the brick-and-mortar holiday shopping season, both days continue to grow in importance online. Meanwhile, Cyber Monday reached $1.735 billion in desktop online spending, representing the heaviest online spending day in history.

Nestl signs a partnership with Walmart Chile, Coca-Cola Chile, PepsiCo, and Unilever, in a joint collaboration to improve waste management in the country.

As Grand Prize Winners, both products will be sold on Walmart.com and receive additional online marketing support.

The consumer products company teams with new mom Fergie on Universal Children's Day and marks the launch with donations to help two million children.

Despite the e-commerce boom, brick-and-mortar stores should still account for approximately 85 percent of U.S. retail sales in 2025. But that doesn't mean your company should stand still. Here, McKinsey & Company identifies five trends will most impact on the industry, from demographic changes to emerging retail business models.

McCormick's new digital service, FlavorPrint, is a testament to the role that collaboration (both internal and external) plays when it comes to delivering meaningful consumer experiences both online and off.