Marketing Tactics

The acquisition is part of Diageos strategy of creating a collection of distinctive tequilas to appeal to a wide range of consumers.

Morton Salt is refreshing its brand this year by updating its logo and introducing a new packaging design system, and is also marking this milestone year with the first of many new product innovations to come.

Prior to LeapFrog, the candidate spent eight years with Disney Interactive Media Group, focusing on content marketing, social media, consumer insights and ongoing analytics.

Lucky Charms cereal is commemorating 50 years of magically delicious fun with a 50-day celebration thanking fans young and old for keeping the magic alive all these years.

CGT's readers rank the top technology providers of software/services for managing, monitoring and measuring internal and external social media communications/engagement.

CGT Editor Ali Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.

CGT's readers rank the top technology providers of solutions for product management, including new product development, formulation, packaging, introduction and launch.

CGT's readers rank the top technology providers of software, hardware and/or services for managing "mobility" for both internal and external communications.