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Marketing Tactics

  • Nestle Sells PowerBar to Post Holdings

    Nestle's premium sports nutrition business operates mostly in the United States, Canada, western Europe, Australia, New Zealand and Japan.
  • General Mills Details Upcoming Product Launches

    The company aggressively enhances focus on quality product innovation to deliver unwavering consumer demand for taste, health and convenience at a good value for the second-half of the company's fiscal 2014.
  • Morton Celebrates 100 Years with Brand Refresh

    Morton Salt is refreshing its brand this year by updating its logo and introducing a new packaging design system, and is also marking this milestone year with the first of many new product innovations to come.
  • LeapFrog Appoints SVP of Marketing

    Prior to LeapFrog, the candidate spent eight years with Disney Interactive Media Group, focusing on content marketing, social media, consumer insights and ongoing analytics.
  • Lucky Charms Celebrates 50 Years

    Lucky Charms cereal is commemorating 50 years of magically delicious fun with a 50-day celebration thanking fans young and old for keeping the magic alive all these years.
  • Diageo Acquires Tequila Brand Peligroso

    The acquisition is part of Diageos strategy of creating a collection of distinctive tequilas to appeal to a wide range of consumers.
  • 2014 Readers Choice Survey: NPDI

    CGT's readers rank the top technology providers of solutions for product management, including new product development, formulation, packaging, introduction and launch.
  • 2014 Readers Choice Survey: Mobility

    CGT's readers rank the top technology providers of software, hardware and/or services for managing "mobility" for both internal and external communications.
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