Marketing Tactics

We’ve launched a new way to stay engaged and make your voice heard within the CGT community. In addition to helping you stay connected with the most important insights in consumer goods, we can have two-way conversations with you to learn more about what you’re seeing — and what you want to see from us.

The maker of Sam Adams, Truly Hard Seltzer, Angry Orchard, and Twisted Tea announced that CEO Dave Burwick will retire after six years in leadership. Learn more.

The company’s “She Is PepsiCo” campaign is honoring more than two dozen employees from across the U.S. and Canada for 2024. Get the details.

Mondelēz is dialing up its “analytical rigor” and investing in tools to optimize promotions and pricing, improve sales productivity, and elevate in-store execution. At the core is artificial intelligence.

Learn how major CPG companies like PepsiCo, Unilever, and The Hershey Company are tapping into intelligent tools that monitor inventory levels, identify promotion and pricing opportunities, and provide powerful visual merchandising suggestions in order to win consumers over at the shelf.

When it comes to build vs. buy, Colgate-Palmolive says taking certain things in-house is increasing their revenue growth management and media analytics flexibility and scalability.  

Consumers can get a taste of a new Coca-Cola beverage, Happy Tears, but there’s a catch — it’s only accessible via TikTok.

The Hershey Company is seeing significant progress across its supply chain and in marketing and workforce after implementing tech-powered efficiencies to streamline operations.