Marketing Tactics

Coca-Cola is accelerating its digital B2B platforms for better tailoring of product, price, and packaging architecture, which are expected to reduce out of stocks and optimize physical inventory placement.

The company is launching a new brand experience for snack fans, providing interactive ads for Skittles products.

Shapewear and activewear company Spanx is moving into the physical territory for the first time, launching an experiential pop-up series that will take place in New York City, Washington, D.C., and Miami.

The Hershey Company, a longtime user of consumer insights within its retail strategies, is leveraging them within this year’s Halloween assortment strategy. 

The Hershey Company’s cross-functional volunteer program that provides insight into a day in the life of a retail field team has grown to more than 2,000 total participants, helping the CPG not only keep products on shelves during Halloween but also bolster its talent pipeline.  

Most food companies and retailers have programmes for food waste reduction. The question is: how do we drive the scale and pace of change that we urgently need?

Candy companies have been increasingly strategic about Halloween, as the seasonal event drives about $6 billion in confectionery retail sales every year. Learn about Mars' newest fulfillment initiative.