Marketing Tactics

Former NFL running back Justin Forsett, who also leads multi-million-dollar wellness company Hustle Clean as its CEO, will be keynoting the Consumer Goods Sales & Marketing Summit this upcoming month. See what he has to say.

Bacardi has announced its purchase of Ilegal Mezcal, enhancing its brand presence within the rapidly growing super-premium Mezcal category.

Coca-Cola’s latest immersive experience is leveraging the power of artificial intelligence and QR codes.

Learn how Kimberly-Clark works cross-functionally and with its retail partners to more accurately measure the impact of sustainable innovation.

Learn how Kimberly-Clark is using their vast reach to understand consumers at very local levels — and then marrying it with technology to meet consumer needs in new and more sustainable ways. 

Learn how beauty companies are evaluating the best use of generative AI across a broad range of use cases for advertising and marketing.

Spirits company Pernod Ricard named Colin Kavanagh to the role, which focuses on consumer-centric and digital transformation.

Kris Licht is taking on the role of CEO at Reckitt beginning October 1, replacing Nicandro Durante, who has held the position since October 2022.