Marketing Tactics

The 2016 Path to Purchase Expo will bring retail and shopper marketing professionals together this September, with more than 3,500 attendees and keynote speakers from Walgreens, Walmart and Coca-Cola.

Revlon Inc. has agreed to buy rival Elizabeth Arden Inc. in a $420 million all-cash deal.

Prior to joining Kimberly-Clark, Usitalo spent over 24 years at Procter & Gamble in various product supply, brand management and global marketing leadership roles.

The acquisition includes the Orin Swift Cellars brand, related inventory, and control of the elegant and popular tasting room located in St. Helena.

ViralGains will be showcased at Cannes Lions Innovation as a top innovator for the category Engaging Millennials.

Allrecipes in-store beacon triggered experiences in Marcs grocery stores provide shoppers with personalized meal recommendations, opening up opportunities for brands to take advantage of hyper-local targeting.