Marketing Tactics

This September, Sonia Sethi of The Coca-Cola Company will assemble the data-powered puzzle pieces that combine to create a holistic picture of e-commerce.

Premium alcoholic beverage manufacturer Suntory Global Spirit is continuing its pursuit of becoming the leading RTD company by reaching $3 billion in RTD sales by 2030, naming Carol Robert managing director of its U.S. ready-to-drink business.

Companies like Kraft Heinz, General Mills, Nestle, and Helen of Troy are just a few examples of consumer goods manufacturers that have implemented targeted consumer strategies to help flip the value narrative and restore brand loyalty.

Beauty brand e.l.f. is bringing a limited-edition, physical product to the virtual world for purchase.

Serving as the world’s largest generation, Gen Z-ers are just about ready to take their rightful place on the purchase power throne.

General Mills will increase coupon spend by around 20% as the company doubles down on both value and brand building to woo price-conscious consumers.

Vivek Rastogi, senior director of global digital commerce at Colgate-Palmolive, is joining the expert roster of speakers from leading manufacturers at this year’s Consumer Goods Sales & Marketing Summit.

The Path to Purchase Institute, a CGT sister brand, announced its inaugural Storefronts event (think upfronts for in-store retail media), where brand marketers will hear directly from leading U.S. retailer media networks on their visions for 2025.