Marketing Tactics

MAC Cosmetics is looking to expand its global presence through a consumer-first marketing approach and disruptor mindset. To do so, the company has hired Emily Bromfield as its SVP of global marketing.

We're tackling scaling AI, empowering teams with the tools they need, building operating models for digital-first realities, and more.

David Ball joins the company, taking on a new leadership position to oversee an enterprise-wide marketing strategy. Get the details.

The Estée Lauder Companies is driving increased consumer recruitment and loyalty and optimized promotions via elevated precision marketing capabilities.

These are a few straightforward steps CPGs can take to figure out where data can add the most value — whether it’s improving customer insights, optimizing supply chains, or refining product offerings.

This September, we're excited to introduce you to an entirely new element in our Consumer Goods Sales & Marketing Summit agenda: the Innovation Sprint.

Mondelēz International, via its Oreo brand, and The Coca-Cola Company have teamed up for a new marketing activation incorporating QR code technology and Spotify personalization.

The beverage market is a crowded place, and emerging brand Halfday is getting more serious about conversions.