Marketing Tactics

Pernod Ricard is looking to grow its American whiskey portfolio by launching a separate U.S.-based global brand company.

Tom Peddie is rejoining Nike as VP of marketplace partners, an area the company is looking to bolster efforts amid slumped retail sales.

Bag and luggage brand Vera Bradley is undergoing a rebranding in order to reinvigorate the business and restore brand relevance.

PepsiCo will re-examine pricing for certain segments of its portfolio and increase marketing investments as part of its efforts to woo value-seeking consumers.

Colgate-Palmolive detailed how it’s having success in using artificial intelligence and predictive analytics to bring new product scents to shelves.

Mars is building consumer cues into its marketing and advertising as part of efforts to advance its sustainability goals.

Diageo shared consumer sentiment toward its new Baileys Mini paper-based bottles, and the early findings were promising.

This September, Sonia Sethi of The Coca-Cola Company will assemble the data-powered puzzle pieces that combine to create a holistic picture of e-commerce.