Marketing Tactics

Innovations at Mars have stemmed from the company’s centers of excellence, which have grown with the company throughout the years. Traditionally, they were focused on core product formats and brands, Matt Kradenpoth, senior principal scientist, tells CGT. That's since changed.

Peter Bond and Sri Rajagopalan, co-hosts of the CPG Guys podcast, will take the Consumer Goods Sales & Marketing Summit audience through key strategies for building strong omnichannel retail partnerships that create win-win situations for digitally engaged consumers, manufacturers, and retailers.