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How to Optimize Marketing Mix for More ROI
Consumers are no longer consuming information in a vacuum, but from multiple channels, and oftentimes, simultaneously, making it more difficult to reach and engage them in a meaningful way. Read on to learn how to use what you know about your consumers to develop the right cross-channel marketing strategy. -
How Americans Shop: New MegaTrends Emerge
A new report identifies significant findings that can affect the way retailers and consumer good companies influence what consumers buy and where they buy it. Find out why the youth market is no longer retail's golden ticket, branded products are under threat and six-figure incomes are struggling.