Skip to main content

Events

  • Top 5 Ways to Engage Consumers with Social Media

    Multi-award winning Producer and Digital Marketing Expert Van Vandegrift and his team in Hollywood have been behind some of the most successful online and in-store digital shopper marketing campaigns for major CG brands, including Hefty, Bisquick and Sunsweet. Here he counts down the top five ways to engage consumers with social media.

  • P&G Uses Downstream Data to Boost On-Shelf Availability

    Focusing on store-level data enables CG companies to win in modern retail. Here, a member of Procter & Gambles Retailer Connect Program candidly reveals how the company is using POS data to identify out-of-stock/zero sales incidents and then act in store to fix those opportunities and drive sales.

  • Walmart CEO Reviews 50 Years of Success

    Duke says each business unit is firing on all cylinders; the overall business is strong, well-positioned and on an upward trajectory.

  • CG Execs Meet to Swap Sales & Marketing Strategies

    More than 200 consumer goods executives convened this week for the 2012 Consumer Goods Sales & Marketing Summit. Here's a behind the scenes look at the insights revealed on hot topics, like effective retail partnerships, brand penetration, social and mobile marketing, and more.

  • Diageo Appoints New President in Canada

    A 19-year Diageo veteran will succeed current President and CEO Debra Kelly-Ennis, who has decided to leave the company.

  • Van Vandegrift to Keynote 2012 CG Sales & Marketing Summit

    Multi-award-winning Hollywood Producer and digital marketing expert Van Vandegrift will headline the 2012 Consumer Goods Sales & Marketing and reveal how major brand owners are successfully executing online campaigns to win at the shelf.

  • P&G Product Wins New Retail Frontiers Category

    Tide Dry Cleaners has been selected as a Gold Winner in the 2012 Edison Awards competition, receiving the top honor in the New Retail Frontiers category.

  • Kimberly-Clark Empowers Front-End Innovation

    Like many consumer goods companies, one of Kimberly-Clarks biggest challenges was creating high-value ideas and concepts to grow new product revenue. The quantity of ideas was not the problem it was the quality. Heres a look inside the companys multi-year journey to improve results from innovation efforts.

X
This ad will auto-close in 10 seconds