Events

Members of CGTs Downstream Data Share Group met on June 6, 2011 at the Consumer Goods Sales & Marketing Summit in NYC and engaged in a lively discussion about social media. Key discussion points included...

Members of CGTs Trade Promotion Management Share Group met on June 6, 2011 and engaged in a lively discussion about what might just be the hottest topic of the year: Trade Promotion Optimization! With countless definitions and approaches floating around the industry, the share group set out to identify logical steps for getting from TPM to TPO rather than establishing a common definition...

Haberman was a driving force in the creation of the Auto-ID Center at the Massachusetts Institute of Technology in the 1990s, leading to the development of the Electronic Product Code and commercial uses of RFID.

CGT Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.

More than 200 consumer goods executives convened in NYC this week for the 2011 Consumer Goods Sales & Marketing Summit. In its eighth year, the event delivered invaluable insight on hot customer-facing topics with its thought-provoking agenda -- featuring Walmart, Kraft and P&G -- and abundant networking opportunities. Here is a recap of the event's many highlights.

The fully integrated marketing campaign runs from mid-April through June and includes rich media banners and 20-second pre-roll advertising on Parenting.com, Parents.com, RachaelRayMag.com, FoodNetwork.com and the Yahoo.com ad network.

While the Wienermobile vehicle has been surprising and delighting people for 75 years, this will be the first time part of the fleet is serving hot dogs.

A survey of 25,099 U.S. consumers reveals top brands in 46 categories -- from airlines and appliances to toothpaste and sweets. Heres a look at which consumer goods brands were recognized for having the best consumer sentiment in 2011.