Events

U.P.C. Pioneer Alan Haberman Passes Away
Haberman was a driving force in the creation of the Auto-ID Center at the Massachusetts Institute of Technology in the 1990s, leading to the development of the Electronic Product Code and commercial uses of RFID.
Walmart, P&G, Kraft Share Sales & Marketing Tactics
More than 200 consumer goods executives convened in NYC this week for the 2011 Consumer Goods Sales & Marketing Summit. In its eighth year, the event delivered invaluable insight on hot customer-facing topics with its thought-provoking agenda -- featuring Walmart, Kraft and P&G -- and abundant networking opportunities. Here is a recap of the event's many highlights.

Lance Markets Family Fun

The fully integrated marketing campaign runs from mid-April through June and includes rich media banners and 20-second pre-roll advertising on Parenting.com, Parents.com, RachaelRayMag.com, FoodNetwork.com and the Yahoo.com ad network.
An Industry of Visionaries

CGT Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.
Oscar Mayer Brand Opens Food Truck

While the Wienermobile vehicle has been surprising and delighting people for 75 years, this will be the first time part of the fleet is serving hot dogs.
Brands of the Year: M&M's, Target, Blue Moon

A survey of 25,099 U.S. consumers reveals top brands in 46 categories -- from airlines and appliances to toothpaste and sweets. Heres a look at which consumer goods brands were recognized for having the best consumer sentiment in 2011.
Making it in the Mid-Market

CGT Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.
Self-Service Analytics: Real-World Tips to Grow Business

In CPG, the name of the game is increasing market share by employing the right mix of spend optimization, rapid product innovation, and best-in-class sales and marketing programs. Learn how leading CPG firms empowered their sales forces with self-service analytics.
End of the Wal-Mart Era as We Know It?

The last two decades could aptly be described as the Wal-Mart era in retailing. In 1990, its revenue was $32 billion. In 2010 it ballooned to $405 billion. Today, however, cracks are appearing in the empire Sam Walton built.
Warner Bros. Goes Green

The June 17, 2011 release marks the debut for the legendary comic super hero "Green Lantern".

U.P.C. Pioneer Alan Haberman Passes Away

Walmart, P&G, Kraft Share Sales & Marketing Tactics

Lance Markets Family Fun

An Industry of Visionaries

Oscar Mayer Brand Opens Food Truck

Brands of the Year: M&M's, Target, Blue Moon

Making it in the Mid-Market

Self-Service Analytics: Real-World Tips to Grow Business

End of the Wal-Mart Era as We Know It?

Warner Bros. Goes Green