Events

Kraft Foods Fosters Digital Innovation
It's no secret that Kraft Foods is a leader in creating new consumer experiences in the digital world. Yet, until now, Kraft Foods has rarely talked about its process for bringing new ideas to life. In this exclusive interview, Kraft Foods takes us behind-the-scenes of its Digital Innovations group.
Walmart Plans 300 More Store Openings by 2016
New and existing locations, totaling about 500 stores, will provide access to fresh and healthy food in more than 700 food deserts and will serve approximately 1.3 million people living in these areas.

PERT Plus Fans Elect MiLB Stars

Fans across the country are invited to participate in the selection of the first generation of PERT Plus MiLB Stars.
New Options for Effective TPM

For many consumer goods companies, trade promotion management (TPM) continues to be one of the most significant areas of marketing investment. Find out how cloud computing enables a more agile and cost-effective approach to improving trade effectiveness and more.
Social Media and Downstream Data

Members of CGTs Downstream Data Share Group met on June 6, 2011 at the Consumer Goods Sales & Marketing Summit in NYC and engaged in a lively discussion about social media. Key discussion points included...
The State of Trade Promotion Optimization

Members of CGTs Trade Promotion Management Share Group met on June 6, 2011 and engaged in a lively discussion about what might just be the hottest topic of the year: Trade Promotion Optimization! With countless definitions and approaches floating around the industry, the share group set out to identify logical steps for getting from TPM to TPO rather than establishing a common definition...
U.P.C. Pioneer Alan Haberman Passes Away

Haberman was a driving force in the creation of the Auto-ID Center at the Massachusetts Institute of Technology in the 1990s, leading to the development of the Electronic Product Code and commercial uses of RFID.
An Industry of Visionaries

CGT Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.
Walmart, P&G, Kraft Share Sales & Marketing Tactics

More than 200 consumer goods executives convened in NYC this week for the 2011 Consumer Goods Sales & Marketing Summit. In its eighth year, the event delivered invaluable insight on hot customer-facing topics with its thought-provoking agenda -- featuring Walmart, Kraft and P&G -- and abundant networking opportunities. Here is a recap of the event's many highlights.
Lance Markets Family Fun

The fully integrated marketing campaign runs from mid-April through June and includes rich media banners and 20-second pre-roll advertising on Parenting.com, Parents.com, RachaelRayMag.com, FoodNetwork.com and the Yahoo.com ad network.

Kraft Foods Fosters Digital Innovation

Walmart Plans 300 More Store Openings by 2016

PERT Plus Fans Elect MiLB Stars

New Options for Effective TPM

Social Media and Downstream Data

The State of Trade Promotion Optimization

U.P.C. Pioneer Alan Haberman Passes Away

An Industry of Visionaries

Walmart, P&G, Kraft Share Sales & Marketing Tactics

Lance Markets Family Fun