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Events

  • Top 20 Tweets from #CGSM15

    On June 1, consumer goods executives met to discuss strategies that begin and end with the consumer. With social media being a major part of the conversations happening at the 12th annual Consumer Goods Sales & Marketing Summit, it seems a natural fit to cover the top 20 tweets of the event.

  • GS1 US Publishes Two Guidance Documents to Support Evaluation of Data Quality Programs

    Two new guidance documents have been published by GS1 US to support organizations evaluating their data quality program within their organizations. TheGS1 US Data Governance Best Practice Guidancedocument provides industry best practices that businesses can implement to improve data governance processes, whiletheData Governance Assessment Guidehelps gauge the effectiveness of a companys data governance processes and procedures.

  • Target Addresses Digital Channels

    The company will make a $1B investment in technology and supply chain, after the overwhelming demand for the launch of its Lilly Pulitzer collection shed a light on its digital capabilities.

  • Top 10 Headlines of 2015 So Far

    What have you been reading about so far in 2015? This years top 10 list includes major industry announcements (think Heinz/Kraft merger), trends in food and retail, and of course, financial success (top 100 registry).

  • CGT Announces Church & Dwight's Bruce F. Fleming 2015 CMO of the Year

    Presented at the 2015 Consumer Goods Sales & Marketing Summit, the second annual award honors the unique and powerful role of todays marketing leaders in the increasingly competitive consumer goods industry.

  • This Buds for You

    Anheuser-Busch Houston Brewery opened its doors to the public in April.

  • Still Learning

    CGT Editor Alarice Rajagopal gives you a sneak peek into the trends and topics discussed in this month's issue.

  • 2015 Shopper Marketing Effie Winners

    Effie Worldwide and the Path to Purchase Institute celebrated the winners of the 2015 Shopper Marketing Effie Awards on March 17 at the Shopper Marketing Summit. Thirteen campaigns received gold, silver or bronze awards after being judged best in class by several juries of marketing executives. We present summaries of the winning campaigns in the following case studies.

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