Events

Two new guidance documents have been published by GS1 US to support organizations evaluating their data quality program within their organizations. TheGS1 US Data Governance Best Practice Guidancedocument provides industry best practices that businesses can implement to improve data governance processes, whiletheData Governance Assessment Guidehelps gauge the effectiveness of a companys data governance processes and procedures.

The company will make a $1B investment in technology and supply chain, after the overwhelming demand for the launch of its Lilly Pulitzer collection shed a light on its digital capabilities.

What have you been reading about so far in 2015? This years top 10 list includes major industry announcements (think Heinz/Kraft merger), trends in food and retail, and of course, financial success (top 100 registry).

Presented at the 2015 Consumer Goods Sales & Marketing Summit, the second annual award honors the unique and powerful role of todays marketing leaders in the increasingly competitive consumer goods industry.

Anheuser-Busch Houston Brewery opened its doors to the public in April.

CGT Editor Alarice Rajagopal gives you a sneak peek into the trends and topics discussed in this month's issue.

Effie Worldwide and the Path to Purchase Institute celebrated the winners of the 2015 Shopper Marketing Effie Awards on March 17 at the Shopper Marketing Summit. Thirteen campaigns received gold, silver or bronze awards after being judged best in class by several juries of marketing executives. We present summaries of the winning campaigns in the following case studies.

Brand owners must understand what is being said about their own brands, as well as their competitors' products, in order to succeed. These insights can then be used to respond quickly to both positive and negative online activities, so strategies can be developed to shape consumer perception. Here, two seasoned experts divulge the market strategies that can help drive business growth.